It is important that the best possible message is portrayed to potential clients when advertising your horse for sale. Make sure your information is factual, easy to read, and effective in highlighting the horse’s strengths.

When taking your photos, make sure you get a great shot. Its important to get some practice taking horse pictures are they are pretty hard to do well. One option is to leave it to the professionals! If you can get a photographer to take some snaps when you are competing next, then your advertisement will benefit from it.

If you are going to take the photos yourself, remember that the light at either end of the day provides a lovely light, giving your photo a little more definition.

Make sure your horse is well groomed and wearing clean gear in the photo. Presentation is the key.

If your horse is striking standing still then maybe take a photo with just a bridle on. That way the prospective buyers can look at the conformation and determine their interest. If your horse looks better under saddle, then get a photo that stands out. Good luck.